"Interactive real estate " born with the anxiety of real estate agents and engineers to create a service that exceeds customer expectations .
When we talk about expectations , we mean those that are deeply rooted in socio- cultural codes and market factors that mobilize deep emotions in the client. We understand that real estate assets, such as housing , are directly related to important social structures such as family, friends and couples . Also, a corporate entity , is under market pressure that is constantly evolving and competitiveness,therefore, a mistake in the acquisition of a property can be decisive in the future of it. All this impacts on the decisions of customers, and the task of predicting with certainty the closing of a real estate transaction is complex.
Given the magnitude of the variables involved , we believe that customer service should be oriented and aware of these needs, even creating the bond of trust necessary to maintain constant atmosphere of safety and tranquility that the customer demand throughout the service.We are part of the chain that creates the bridge between a dream and its fulfillment , between a project and work between men and its place.
1. What do we do ?
Interactive , sells and markets properties in Lima- Peru . The sale and seeking new properties are developed through our real estate agents . They, being the specialists who manage the sector variables , become a critical point of contact with our customers as they create and strengthen the bond of trust that must exist in real estate transactions.
The agent, during the service, must advise the best way for optimum customer benefit of both parties .
Our portfolio of properties consists of the following categories:
houses and apartments for housing.
Corporate Office .
Commercial premises .
Land for construction.
industrial sites .
We also use media and advertising resources that develop in three main channels:
Digital Channel: Communication on the website, social networks (Facebook and Linkeding ), e- mailing, google adwords, landing page .
Traditional Channel: Communication in newspapers, magazines .
Channel Outdoor: Composed of communication in the streets through billboards and signs "for sale " on our property .
2. ¿What is the business objective ?
Increase the monthly sale.
Facing the competition with innovative proposals on service and communication.
Position our image being a leader in the real estate brokerage .
3. ¿What is the challenge of communication ?
Generate positioning and brand recall, changing the negative image ( informal , unprofessional , easy job ) service real estate brokerage in Peru and reinforcing values of respect , trust, and quality service
4. Target Audience
Our target audience is divided into two main groups .
Housing Customer: Men and women between 30 and 45 years old, with A,B and C of socioeconomic levels ,claiming housing properties type ( houses and apartments)
Corporate Client: Corporate entities belonging to medium and big enterprises of various economic sectors, the rhythm of their needs for growth and expansion , require corporate property types : office, industrial land, commercial premises .
5. ¿What do people look for when they want to buy a home ?
Space , environment , comfort , closeness, investment , future, power, family, property, hold , improvement, security and tranquility.
6. ¿What seek companies when they want to buy a real estate asset?
Economics , technology, accessibility, safety , modernity, space, strategic location