I work together (emphasis on together, it's a cooperative relationship, rather than me the doctor being the authority) with clients to get them out of pain and stay out of pain, naturally, no drugs or surgery.
Each person gets a personal plan or "menu" of movements/exercises and stretches designed for their unique needs. Also, if needed to help in the process, chiropractic adjustments and other neuromuscular pain relief techniques.
Target audience is higher disposable-income people, those willing and able to take action, take an active role in getting rid of their pain. Such as recreational athletes, weekend warriors, IT people, anyone with any type of musculoskeletal pain, i.e..back pain, neck pain, knees, shoulders, wrists, hands,etc.