Please see the short deck that is attached to give a better idea for the look and feel of the brand. Also includes more detail on target customer, brand name, and desired impact of logo / typography and colors.
Target Customer: Age: 20 – 45; Income: $80k+; Young, hard-working professional; Urban, cares about feeling attractive; Liberal – cares about sustainability:
Svaki Dan – Croatian for ‘every day’
Svaki Dan for us is an ethos of “a little bit better, every day” that we want to convey to our customers by allowing them to feel good, look good, and do good
Our logo is intended to be the “code” for the brand and product. It will be the only external feature on the apparel with a small marking on the waistband
The intention is for those who recognize the marking to immediately understand the quality of the product, similar to the small lululemon logo on a pair of leggings
We are considering two logo variations – a primary logo used on products and most of our materials, as well as a secondary logo, retaining the original character of the primary logo but applicable for different uses (e.g. logo that includes name)