The landing page should be mobile friendly and work perfectly well for mobile devices.
I will use Google Adwords to direct people to this landing page, therefore, my goal is to get a super high quality score (10/10). To accomplish this the site needs to be:
1. Extremely relevant to the topic of selling your house fast. The landing page needs to have at least some text.
2. Super Fast Loading: I will put all image on sprite so the site loads super fast. This is important especially in mobile since people have slow connections. Try to use standard web safe fonts, so I dont have to load a google font (making the site load faster!)
3. Attractive. Ugly sites get a high bounce rate and google notices this. Try to keep people on the page as long as possible.. maybe even include a exit pop-up. (OptinMonster style). Also, the click for keywords such as "sell house fast" is super expensive ($10-$15 per click!), so I really need the landing page to convert.
Some existing LPs include:
I don't particularly like any of them, but you can use them to get an idea of what I want to accomplish. However, your landing page should be 100x superior to the examples above.