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USTOA (US Tour Operators Association)
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Histoire à raconter à travers l'infographie
We do not want a traditional e-newsletter. We prefer an infographic that is visually stimulating with links to full information. Our theme is USTOA by the Numbers so we will use a corresponding number to connect to the information that we want to share.
Données à intégrer à l'infographie
There will be 8 different numbered areas within a 1-page format. (see attached desired format that was used as a marketing tool for our association). We will be emailing this infographic 4 times annually. Of the 8 numbers, each number will correspond to a update about the information that will be in article when someone clicks on the number. For example:
25 new members - click on link to full article
12 Active Member USTOA Anniversaries - click on link
6 Not to be Missed Events - click on link
6 Nomadic Learning Journeys - click on link
14 Exciting Destinations in Albania - click on link
10 Reasons to visit Dove Cottage & Museum - click on link
1 Country Whose Borders Have Opened - click on link to President's message
1972 The Year USTOA Was Founded - click on link to standard information about our organization that will remain the same for each issue.
Eléments à intégrer à l'infographie
Our logo needs to be prominent but we are looking for an exciting design that would make someone want to read more, rather than hit delete when they see a newsletter. No maps or piecharts but again, visually engaging "numbers" design. All do not need to formatted the same way, either.
Our president & CEO is fond of incorporating our blue logo colors in marketing collateral -- but also loves white space. He is all about innovation and seeking new ways to deliver basic information; very visual.
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