Hi and welcome designers. Thank you for reading this introduction.
We are creating a travel videocast and blog about Walt Disney World, Cruises leaving Florida, Universal Orlando, and vacation activities around Orlando. We are looking for a logo that incorporates these four locations in an imaginative and fun way, since we are selling the idea of vacationing here and vacations should be fun!!
If you need more information about these four locations you can go to:
- Walt Disney World (http://www.https://disneyworld.disney.go.com)
- Cruise lines (http://disneycruise.disney.go.com, http://www.royalcaribbean.com)
Universal Orlando (https://www.universalorlando.com)
City of Orando (http://www.cityoforlando.net)
We will be promoting all of them about equally, so having elements of all four in the logo is important. Only promoting one or two is not enough, we want the logo to speak to anyone going to any or all of these locations. That said, we would like a creative interpretation of the parks, cruise line and city of Orlando. We don't want to infringe on the rights of those companies or anger their attorneys. So please be creative as you wish in artistically representing this idea.
USE: We are going to be using the logo for a lot: the video podcast, website, banners, shirts, promotional material, most everything that represents us.
So there are some MUST HAVE REQUIREMENTS:
First, the logo must be circular or a square in shape. This is because the logo will appear in iTunes, Facebook, and YouTube and all of the those logos are square. Google Plus is a circle. A rectangular logo will lose to much space, therefore, anything that is a different shape (rectangle, triangular, etc) will asked to be redone or not considered.
Second, the video podcast is going to start with the logo containing all the design elements. What we want to do in the video, is that when the host mentions the topic of that weeks show one design element stays and the other three disappear. If the host mentions the show is about, lets say Cruises, the cruise ship element would stay while the other elements would fade away. We figure this means that the design elements can either be overlapping or separate.
If the design elements overlap, then when the elements in front of it disappear it still needs to look complete. So if you put the “cruise ship element” behind all the other elements – when the other elements fade away the cruise ship needs to be more then the very front of the ship.
Separate – The easiest the elements are in their own area so the fading out is easy.
Third, all the elements have to be created by you. We have had other designers approach us with clip art from the web or from a clip art box and assemble it. We will be trademarking the logo and don't want other peoples work or parts of their work to look anything like our logo. This way we can legitimately send a cease and desist letter.
ADDITIONAL DESIGN CONSIDERATIONS:
Regarding types of design … though we like a 3-D drawn feel, it needs to be easy to identify the design elements at fairly small sizes: iTunes, Google+ and Youtube squares, sewn into polo shirts, and printed on brochures and materials. So, a flat image may be best for those small sizes.
Colors and our current design - We do like the colors of our current logo at http://www.magicalmemorymaker.com. We would like the colors to be fun and happy. However, regarding the logo design there is little else we like about it and we are considering changing the company name so integrating the name is something we DON'T want.
If you want to include a caricature of the host, I have attached her picture with the other attachments. It is not necessary to have her in the design.
Finally, I am attaching some samples of what we like. In the next section, I explain what we liked about each. Please don't feel compelled to base your designs on these ideas, because NONE of them do we love and think that with a tweek this would be it.
We are open to see anything and we will get back to you with any messages you send to us. We wish you the best of luck and appreciate all of your hard work and creative ideas.
Cheryl and Joe