william.drew.johnson a obtenu son nouveau design en lançant un concours :
Good decisions and Investment App Icon
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Le brief créatif
Comptabilité et finance
Qui sommes-nous ?
At something wiser we help individuals reward themselves for the good decisions they make every day. We help them redirect that spending toward what they really want. Our users: are slightly more female (51%) than male (48%) skew to mostly young adults or with young families (56% are 18-34), but older demographics can't be ignored 33% are 35-54 mostly well educated (85% have some university education or higher) enjoy luxury (they span income groups) They all report having indulgences they wish they could cut back on: most are eating/drinking out many are $3 coffee some are impulse shopping They all wish they could cut back and treat themselves instead to something they really want: Most want a trip Many want a luxury purchase (handbag, watch, something special) Some want to invest
Quelles sont vos idées ?
Everybody has things they want to cut back on, and things they'd love to put their money toward if there were just a little bit more of it. We seek a gorgeous icon that makes the user feel good about making the better decisions. Skip the $3 coffee... Take the bus or walk instead of a taxi... Channel the impulse purchase into something wiser and you'll afford that trip to Maui in no time... treat yo self! The app icon should be inviting. It should be a little fun. Someone should feel excited to look at it everyday on their home screen, and it should encouraging -- when you look at the icon you should want to make a good decision. I have seen a lot of direction around a pig, because many artists think of a piggy bank. I have seen a lot around an owl, because that is another way to take the direction. But I am not asking for a pig or an owl. I'd love an artist to be creative and show me the fun-but-professional app design that would encourage them every time they had an impulse to spend to skip that impulse and put that money toward something bigger, better and more fun for them. It only takes skipping 20 coffees and 5 taxis to afford a plane flight and a hotel. We want people to spend, on purpose. We want an app icon that looks great and makes people feel good. I look forward to the creativity!
Le brief créatif
There may be the prospect of future UI and website design work for the candidate, depending on cost and quality. I like simple, clean in software design and logos. I do not want anything to be overly complicated or cluttered. This is a financial app that I want people to think about turning to whenever they have the impulse to spend money but think better of it. I have tried to think of items and elements that personify "wisdom" and "sagacity", or what personifies "wise decisions". You will see in the attachment, that I made a basic attempt with a small simple owl logo, but I do not want that to bias submissions. I prefer that the artist propose something that fits the design brief. The attachment also gives more elaboration of the style that I want and do not want.
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