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StyleMD is a new fashion brand still in development. Our target audience is women in their late 20s to mid 30s however the icon should not be overly female as we also appeal to some men in a similar age range.
Qu'est-ce qui vous inspire et comment imaginez-vous le design de votre entreprise?
We're looking for an app icon that reflects certain aspects about the brand. We are focused on fashion and style but are not pretentious about it. The goal of StyleMD is to make fashion accessible to everyone. Obviously we'd like the icon to stand out and have a unique element to it. Our logo itself is pretty basic (just the name with a font treatment) so the app icon can be as creative as you like. This is for an iOS app.
We do not want to see references to anything overtly medical. No stethoscopes or heartbeat rates. The MD is a quirky nod to the therapeutic nature of fashion and/or the addictive side of shopping.
We would like you to use the color we use in the button on the example splash page provided (a51c6b). Other than that, the sky is the limit and we are open to using StyleMD, SMD or not using the name at all in the app. We've seen some pretty cool ideas here:
1. 99Designs.ai: The attached Illustrator file contains the logo (which at the moment is essentially the name StyleMD in Didiot font with some variation). We've also included the likely background image of the app splash page and some other imagery. If you're bold and feel like playing around with the logo itself we're open to that.
2. Some other beauty apps we need to stand out against. We don't necessarily like these but we need to be differentiated from them.
3. There are so many free app icon templates so it would be helpful to see any versions submitted using a variation of one of these (i.e., the app icon, how it looks on the phone next to other apps, how it looks in the app store etc.): http://www.everyinteraction.com/res…-template/
4. The attached button is a cute idea. Please use it as inspiration.
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