Quel style et quel thème avez-vous en tête pou business card?
Yes. We already have a logo. The logo provided is an earlier contest winner and provided the visual simplicity and sophistication we wanted. The winner is no longer designing so we need another designer to pick up on the project.
The quill represents tradition and professionalism (like a lawyer) in a clean and simple design. The font is timeless and classical. The logo projects the sophistication we seek, but it is a foundation rather than a finished "look". We wish to take it to another level with how it is presented in our branded items like business cards and FOR SALE signs. Beyond the purity of the simple black and white logo, we believe another level of creativity can be applied. We are open to any arrangement or scaling of the logo and expect the presentation may be enhanced with the subtle use of monochromatic colours or framing or positioning. Our initial thoughts were towards a black or dark colour with the introduction of a grey/mushroom or a gold/bronze but we are open to other inspiration. We are open to the introduction of any colour or design that broadcasts skilled professionalism. We feel that is unlikely to be a background dominated by bright colour.
Our benchmarks are NOT real estate brands. We look at architects, boutique industries, bespoke, specialty companies. We wish to differentiate from typical real estate brands as much as possible.
The contest is categorised as a business card contest but is more a business card/For Sale sign contest as the design will be translated to visual design for all signage, particularly a FOR SALE sign which as outdoor signage is the most important beacon for the brand. So this is not just a small card layout contest so much as a contest to find the "look" that will leap from all of our branded images. FOR SALE signs are 1200mm x 900mm and so provide a different canvas for design.
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The Local Agent
Over busy or complex designs. Avoid additional Real estate motifs, imagery or references. eg keys, roof lines etc.
Just plain silhouette black and white - looking for shades of interest (prefer monochromatic/classic, timeless)
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