attached are: 1) Two examples of branding I like (not perfect, but good as an orientation) and 2) the best amateur attempt of a logo design for our first product MigraKet, a "Brain fuel" nutraceutical specifically for migraines. Note that the company will not only produce products for migraines, but in the future other diseases and probably also more generic brain function / physical enhancing high end food supplements or medical foods.
I would love the brand to convey high quality (as the Swiss in the name already suggests, this should be portrayed in the branding and logo) and it will be medical food, meaning it is highly quality controlled, organic, GMP (= pharma grade), pure, natural and all those things. It should be a simple and clean design that conveys the "simple, natural" ingredients, but also a little in the direction of luxury, showing the superiority of ingredients and performance boosting effects it is supposed to have. So natural, organic - yes, but without going to hippie. Elegant, but not too feminine. Potentially a slight touch of retro, as the supplement gives you back the nutrients and metabolites we as a species have lost due to civilisation -> "back to our roots".
I love the colour black, as it conveys those things to me and never goes out of fashion (a black background might be ideal, but I leave this to you to try). E.g. I would love the products to come in black glass containers, rather than white plastic (see attachments for examples).
Potentially note-worthy is also that the product line might be enhance to actual food items containing these ingredients, but I don't see how this would be problematic.
Please don't hesitate to contact me, if you have further questions.
I am very much looking forward to your designs!
With warm regards and thanks from Switzerland,