We are doctors building a fun health centre that will hopefully be replicated across north america - 1st one in the world with this idea. So BRANDING IS HUGE 1. Outdoor fitness - all year. 2. Doctors and mental health / weight loss 3. food served in our clinic/gym - salads - shakes, 4. Latte's coffee shop in the facility for everyone 5. Socialize - people are coming to socialize at OWL POD- There will be a main NEST or hub in each city in North America - and then hundreds of PODS throughout the city in community playgrounds, and parking lots, and city parks, that will compete with each other to gain points for being healthy and active . These pods are portable train containers see the images attached. In the pod there will be fitness, coffee, and fridges for salads and shakes - and everyone will exercise and socialize in these pods and then use the doctors at the Nest.
The nest in each town will have a school as well - for kids - this is going to be called - owl academy. So this brand needs to be fun and carry from the demographic of 20-50 - including single hipsters , to moms with kids and strollers, to kids in high school who think it is cool to go to this private school, to men who want to work out at the Owl pod because they know how sexy and clean it is. the owl pod will look like an ikea showroom / apple store - bright WHITE and wood floors and super simple and clean, no drywall , all windows everywhere.
The design will be used for the school, health pods, the doctors coats, the coffee cups, the salad containers, for the vehicles , buses, and trailers, all over skis, ipads, everything. - Gym equipment etc.
Our current design which people don't like is http://www.braidhealth.com , and http://www.braidacademy.com - please go through our website to see what we have and what people don't like. - This is why we are spending this money to see what we can get.
Design IDEAS another idea is an owl on a branch?
Owl with a stethescope with workout clothes , or doing yoga and a doctor, or just a funny doctor owl who is definitely female.
owl that in its wings has a fork, weights (gym), a coffee, and connecting with other owls
or an owl with a coffee, and a fork, and some weights or running shoes, and the owl is wearing a stethescope or looks like a Doctor - but fun.
Or an owl with fun shoes - converse
Or a sexy owl - like in the movie the penguins - who is doing yoga, eating salads, a doctor ?