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kids entertainment concept centered around all things car related. However, key to note that it is brand agnostic so it is not related to a a specific brand or franchiose such as disney Pixars "cars" or anything of that nature. I would like the brand to have a classic / retro feel to it such that it also appeals to the parents and could be used at events such as Goodwood. However it should also equally be able to sit alongside modern brands such as McLaren and Audi.