victoriabrico a obtenu son nouveau design en lançant un concours :
Design an elegant modern logo for an old foundation.
Consultez le concours de Pack logo et identité de marque de victoriabrico…
Le brief créatif
Activités communautaire et à but non lucratif
Inspiration de design
Le brief créatif
Qui sommes-nous ?
Target Audience: community leaders, the business community, other philanthropic organizations, educators seeking grants, parents. Company Background: In 1920, San Antonio business leader George W. Brackenridge left the bulk of his estate to be used for educational purposes. Today those assets are administered by the George W. Brackenridge Foundation. It distributes about $1-2MM annually, which qualifies it as a small foundation. However, it has had an outsized impact in the last 6 years. In 2011, we set out to increase the supply of high-quality, tuition-free schools for San Antonio students. We recruited several of the top public charter school networks from around the country to build schools in San Antonio. Each of them radically changes the life trajectories for its students, adding about 4 to 5 years’ worth of extra educational progress over the span of a K-12 education, as compared to how their students would fare in their neighborhood schools. While recruiting charter networks, we worked with other, larger education funders to raise the philanthropy to pay for these schools: over $70MM so far. Our executive director and her small staff also solve problems for our schools, doing whatever it takes to get the school open. They keep up a constant stream of social media, intercede with city government, work through the phone and internet company bureaucracies, write opeds, do research for other education funders, whatever it takes. They’re pretty hard core. Today, our work has resulted in 34 high-performing, new schools in San Antonio and one nonprofit spinoff (Choose to Succeed) that supports them. And we’ve got more schools in the pipeline. So… we’re a little foundation with a pretty ambitious strategy. Brand Personality: I think we have two things going on: (1) Age. This foundation was funded in 1920 by the same man who gave us our big, well-known downtown park (Brackenridge Park), started our city’s water system, and founded our first bank. His name and the long history of the foundation gives us some credibility in the community. (2) Expertise. Other education funders come to us for data, research, and analysis. We write white papers on demand, hold conferences, and speak at national conferences, that kind of thing. Obviously, none of this is reflected on our website, which was written by a student intern several years ago. It’s embarrassing, but, basically, we’ve been busy. We’re starting a design contest for the website too. Ideally, the logo should reflect the cutting-edge work today (sophisticated and clean) but it could also allude to the age/history of the foundation.
Idées de couleurs
Le brief créatif
Style de design
Le brief créatif
Examples: Some examples of logos I like are on a Pinterest board at: https://www.pinterest.com/victoriabranton/brackenridge-logo-contest/ Ideas for text in the logo: • “Brackenridge Foundation” or “George W Brackenridge Foundation” or just "Brackenridge" Some ideas for design/symbol: • It could be a little gizmo/symbol thing next to or over the name of the foundation (in which case we would probably use it with and without the name depending on where we are using it), or the name could be really incorporated into a surrounding design. Either way is fine. • Regarding the design/symbol, it should probably be pretty abstract, elegant, and subtle so that the trustees for the next hundred years will be ok with it. • I’m not sure exactly what the symbol would symbolize, but here are some ideas: o Schools. We cause schools to be created. Lots of them. A little red school house in red crayon wouldn’t work, but something fairly abstract that includes a school, a bunch of schools, or a landscape full of schools would allude nicely to our mission. o Something that refers to education or supporting education. o Possibly an image of Brackenridge’s head (photo at http://brackenridgefoundation.org/sample-page/history/ ). If we use a head, it should probably be small and/or iconic to keep it from looking too old-fashioned. o The number “1920” for the year the foundation was established. I think 1920 can be in the logo but not the main point of the logo. o A fern leaf and/or a ridge. (“Bracken” is a kind of fern. “Ridge” means “a long narrow hilltop, mountain range, or watershed.” Brackenridge himself played off his name’s meaning when he named his car “Fernhill.” This would have to be very abstract. A realistic looking fern leaf might imply that we’re the Brackenridge Park entity rather than the Brackenridge education entity. Yes, there are two Brackenridge nonprofits in town.) o Art deco design. This would allude to the 1920s origins of the foundation. o Initials: GWBF, GWB, GB, BF, or just B. Of all of these ideas, our favorite is schools or concept of supporting education. We're having trouble visualizing that though, so we included the other ideas too. The look matters more than the idea. Color palette: Shades of khaki, gray, greige, gray/olive, tan, brown metallics such as gold, silver, and bronze and white/cream. I’m especially liking a lot of the metallic gold symbols I’ve seen recently. Basically, it needs to work with our yet-to-be-designed website and also with the look of our office. The website colors will look something like the ones pictured on this Pinterest board: https://www.pinterest.com/victoriabranton/brackenridge-website-colors/ I love the way the pops of straw-yellow are done in this website design: https://www.pinterest.com/pin/381891243398781697/ Our office uses a similar palette: white walls, glass walls, natural sea grass, limestone, and wood with raw edges. Pictures of the office are on this Pinterest board: https://www.pinterest.com/victoriabranton/brackenridge-office/ After the logo is selected we will be running a WordPress theme website contest under the title, “Design a clean, modern website for an old foundation.”
2 499 $US Pack Platinum
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