This new dental practice is located in a small, rural town in NC which is trying to enter the market of "excellent dentistry". We aim to be affordable but not cheap, focused on precision, technologically savvy, mature, strong, and reminiscent of a time of progress, excellence, science, growth, and high moral values. The Colonial era has been chosen to be the communication vehicle for this idea. I value modern architecture and simplicity, which I want reflected in the logo, but I am not without my appreciation for the art of calligraphy. I appreciate fonts sans serifs, but respect the element of formality that serifs can relay when chosen and placed carefully. The color palate should reflect those found in the colonial era - golds and soft blues, possibly a royal red, and maybe a soft, ocean like, pale green, though the last two are backups. Colors that punch you in the face are not wanted. The architecture of the colonial era can certainly be an element - whether paned windows, a capstone, etc. Many other companies have immediately provided designs of teeth, probably to convey the idea of dental but I think that is embodied in the word "Dental" which I expect will accompany the logo at all times. The tooth logos have so far left me largely unsatisfied. The largest dental corporation in the entire state is Lane & Associates, which has no teeth in any logo whatsoever - only the facade of a roman building which is their structural brand. I have seen the silhouette of a toothbrush used as a very subtle structural element which I can appreciate. Also used has been dental moulding often found in homes of that era. Please contact me with any questions or for more details on the vision.