My last name is Ireland, so the company name is a bit of branding. BUT, I don't want the logo to be too literal (i.e. green shamrock clipart).
Ideally, the image should represent sophistication, pragmatism, and a connection to nature. I'm okay using the color green if it feels rich and luxurious, but am open to other palettes as well!
Simple, unfussy designs with 1-2 unique touches or a striking graphic element usually appeal to me the most (think Nike, Apple, Sugar Paper, Uber, and Drybar). I also love mid-century modern and Palm Springs (I'm a California girl), but gravitate to the more modern neutral interpretations of this style as opposed to the classic vibrant colors.