We would like to communicate to all perspective designers that this logo will be a powerful brand that will communicate our desire for a 5 star hotel experience in our vacation rentals. This logo and brand will be an important facet that our customers will see beginning at the time they will book on our website, to receiving our gifts that are left for the guest when they check in (things like chocolate, mugs, coasters and other personalized items), to seeing our logo stickers on all bathroom and kitchen touch points indicating appliances have been cleaned and sterilized. The logo needs to convey distinction, luxury, comfort, cleanliness and authority. It needs to have a “fortune 500” look, and something that guests will never forget. The logo needs to have the same impact whether it’s decaled on a side of a truck, on down to a tiny sticker holding the folded end of toilet paper or a embossed note pad for guests to leave a handwritten comment or review. I want to bombard guests with this logo on most of the consumable items they will use during their stay in each of our vacation rentals. We charge the highest daily rates over all of our competition because we provide a 24/7 concierge during their stay, extreme customer service, memorable experiences, units that contain the finest linens and bath products, and our units provide a luxury experience that rivals most 5 star hotels. We also know that Travelers will spend 60% more for a better experience, so we have a responsibility to deliver on our promises. We endeavor to provide our guests with an experience that they will never forget. We plan to use some enhanced printing options on our business cards (please make the graphics on these cards 2 sided and create an odd size other than the standard business card size) and letterhead such as embossing/engraving, foil, thicker high grade cotton paper, etc etc. So please design the cards and letterhead with these things in mind. Our logo on the printed materials must have an emphasis over the digital logo because they will be the basis of our offline marketing and they will be very important to us.
We are looking for clean corporate look, but at the same time, we need a logo that our guests can identify with. Meaning we want a logo that will leave a lasting impression of luxury, cleanliness, and a meaningful guest experience when they see this logo on our website, or embroidered on a bath robe, coffee cup, or embossed on a note pad of paper or imprinted on a chocolate bar package left for each guest. The logo needs to represent all these impressions. It needs to be somewhat feminine, classy, luxurious, and yet carry authority. We are giving you full creative power to design the look we are trying to convey to our guests. Good luck.