We are a fashion start-up from Berlin, creating sustainable fashion in collaboration with artists from various disciplines / art movements, who deal with present political, economic issues (such as environmental protection, human rights, inequality, gender, racism).
With our vision "Shake up for a better humankind", we aim to sensitize people to get involved and show their attitude.
In our first campaign on climate change, we collaborate with a young painter whose "global warming - hjumen mizery" artwork will be printed on our 100% organic cotton T-shirts (available in black and white). The aim is to create awareness on global topics by motivating people to signal what they stand for, get involved and become part of a “mindchanger” movement.
We are aware that art and fashion cannot improve the world, but maybe the interaction of Art & Fashion leads to rethink.
The name "B:njud" stands for "get naked". We show off by being 100% transparent by presenting our pricing structure (Cost of fabrics, printing, marketing, taxes, transport etc.) These cost will be shown in the T-shirt label. We stand for fair working conditions, a resource-efficient production and compliance with environmental and social standards.