ISI Books is looking for a new cover design for a paperback edition of economist Wilhelm Röpke's classic book A HUMANE ECONOMY: The Social Framework of the Free Market. Details below.
TITLE: A Humane Economy
SUBTITLE: The Social Framework of the Free Market
MARKETING QUOTE (put at top of cover, perhaps in a band, starburst, or some other callout):
“Of uncommon brilliance.” —Wall Street Journal
AUTHOR: Wilhelm Röpke
TRIM SIZE: 5.5” x 8.5”
This is a new paperback edition of a classic book on economics—one of the most accessible and compelling introductions to economics ever written.
Originally published in 1960, A Humane Economy is as relevant today as ever. It is the masterwork of the great economist Wilhelm Röpke, cutting through the jargon that mars most economic writing to show exactly how economies operate. Röpke’s brilliant, sweeping work highlights both market mechanics and moral philosophy.
The hardcover design, from 1998 (see http://www.amazon.com/Humane-Econom…926242/ref, looks dated, and we want to move away from the quaint village scene. We want the cover to convey both that (1) this book is a classic and that (2) it’s very relevant to today’s situation. Recent editions of classic books like Economics in One Lesson and The Road to Serfdom (see links below) are good comparable titles.
We’re envisioning a type-driven cover—either all-type or something with a small icon or imagery. Either way we want strong title type, prominent use of the marketing quote across the top of the cover, and the author name very readable. Defending the Free Market (see below) balances these elements well and has strong type.
HARDCOVER JACKET: http://www.amazon.com/Humane-Econom…926242/ref
Economics in One Lesson: http://www.amazon.com/Economics-One…548232/ref
The Road to Serfdom: http://www.amazon.com/The-Road-Serf…320553/ref
Defending the Free Market: http://www.amazon.com/Defending-Fre…983256/ref
Toward a Truly Free Market: http://www.amazon.com/Toward-Truly-…17027X/ref
Here is one of the most accessible and compelling introductions to economics ever written. The masterwork of the great economist Wilhelm Röpke, A Humane Economy cuts through the jargon that mars most economic writing to show exactly how economies operate. Röpke’s brilliant, sweeping work highlights both market mechanics and moral philosophy.
Wilhelm Röpke (1899–1966) was a professor of economics and the principal architect of Germany’s post–World War II “economic miracle.”