10 February: While editing the design brief I somehow lost it. The following is an updated recreation:
This is a book about a new game changing method for determining how much income may be safely withdrawn from a retirement investment portfolio. It is a financial book, but I’m looking for a cover to accomplish several things. The main title is: “Slaying the Wrong Dragon”. The Subtitle is: “How the Value Gap can protect your Retirement Income. The purpose of the main title is to grab a possible reader by juxtaposing “wrong” and “dragon”. However, it is not a novel about dragons and I don’t want the cover to lead people too far in that direction. The subtitle is very important and is the actual value proposition that the book presents. So I want potential readers to see something different in the business and financial realm, but not end up thinking it is a novel about dragons even if in the first instant they might.
While it is a financial book it is also not a book about making money and it is actually is not an investment strategy. It is about a tool that you would use with traditional investment strategies. As such I want to avoid the traditional money images such as dollar signs, gold bars or coins, currencyimages, etc. Instead I’m looking for a cover that ties in the dragon metaphor subtly, but conveys an image of secure retirement and simplicity. I realize these images don’t go together well, but that is the challenge. Another challenge is to make the book look like it won’t be a boring mental challenge to read. There are some technical aspects to proving out the concept, but it is written for average middle class people in their late 50s and early 60s who are not sophisticated in the field of finance.
I intend to have a 6” x 9” standard trade paperback, an ebook and an audiobook. I will need covers for all
three and while I would like to have the paperback be the primary focus for the design, the ebook will be just as important, and the audio book secondary. I will need to see whole covers (front, back, and spine for the paperback; front and back for audiobook, and single cover for ebook). The book will be between 180 –
200 pages so the spine will not be very thick. The author must be credited as: Michael J. LaBrie with Nancy Parsons.
I would like to have the design include ISBN, Barcode, and a QR code on the back. Also please use include the website address: valgap.org. It will be copy written. Please put: "Palamar Concepts Group, LLC. All rights reserved" on the back as well. I have attached three images that you may use if you want to but please don’t feel like you have to use any or all of them – especially if it makes the book look hard to read or too
technical. Because of my professional licenses the cover will have to be approved by my firm’s compliance department to make it complies with US securities laws so there may be some modification needed after the fact, but I don’t expect anything significant.
I’m looking for whatever creativity you can provide. I don’t want to unduly influence initial creativity but the winning design will successfully marry the conflicting images of dragons and happy retirement in a smooth way without overdoing either. It will also be something that would stand out in a field of business and finance books and it will be professional enough yet not stodgy and could be somewhat whimsical.
Draft copy on the back of the book would read:
There is only one reason to read this book: you want to make as sure as possible that your retirement income lasts as long as you do – and keeps up with your lifestyle. Every plan for a lifetime paycheck from a retirement portfolio must answer a critical question at some point; "What is the most we can take safely?"
Slaying the Wrong Dragon identifies a significant flaw in how "safe" income draw rates are chosen. You will
quickly learn how The Value Gap Method can improve reliability of a monthly inflation-adjusted retirement paycheck so dramatically it may be game changing. The Value Gap Method is not an investment strategy. It instead adds a valuable missing element that allows traditional approaches to work to their potential. Once you understand it you may find yourself wanting to tell friends and coworkers before you even finish the book!
Please use the following quotes for blurbs on the back of the book:
"TALK ABOUT AN AH-HAH MOMENT BOOK! ABSOLUTELY POSITIVELY GENIUS!"
Nicko Abraham, President & CEO Abraham Properties, Inc. Boston
"Value Gap can help the average investor see a much clearer path through retirement and acts as a key analytical tool for financial advisors."- Drew Grider, CFA, President, The Retirement Network, LLC,
“The Value Gap could revolutionize how people take income from their investment accounts. Financial advisors have been looking for a tool like this to help their clients for years…” - Danny R. Matthews, CFP®, Chief Financial Officer, Sound Financial Strategies Group, Inc. Jackson, MS.
“Mr. LaBrie’s answer to help not to run out of income in retirement is brilliant!! …I believe it will soon be
the standard in the industry.” Timothy F Crandall, CPA Crandall CPA