Les générateurs de logo sont des outils permettant de créer rapidement et facilement un logo pour son entreprise. Ils constituent aussi le moyen le moins cher d’obtenir un logo. Mais avant de se baser sur ces critères uniquement, voyons de plus près quelles sont vos options pour obtenir un design de qualité.

Il existe quatre manières d’obtenir un logo, de la plus chère à la moins chère :

  1. Faire appel à une agence de design
  2. Faire appel à un graphiste indépendant
  3. Lancer un concours de design graphique
  4. Utiliser un générateur de logo

Faire appel à une agence est une solution généralement trop chère pour les startups. Nous ne sommes bien sûr pas tout à fait impartiaux, mais nous sommes convaincus que lancez un concours de design graphique est le meilleur moyen pour les entrepreneurs d’obtenir un logo de qualité sur mesure et à un prix abordable (à partir de 259€). Opter pour un graphiste freelance est également une bonne solution, à condition d’avoir une idée claire de ce que vous voulez et déjà un peu d’expérience pour choisir le bon designer et collaborer avec lui/elle.

>> Consultez notre article sur le prix d’un design de logo pour savoir combien il est raisonnable de payer

Mais si vous venez à peine de vous lancer, vous n’avez peut-être pas encore 259€ à dépenser. Pas de problème : c’est là que les créateurs de logo (et les générateurs de logos) peuvent être utiles. Mais tous les générateurs de logo ne sont pas égaux. Pour vous aider à faire votre choix, nous avons passé en revue les meilleurs de 2019.

Qu’est-ce qu’un générateur de logo ?

Les générateurs de logo — appelés parfois aussi créateurs de logo —sont somme toute des plateformes simples d’utilisation et ne nécessitent pas l’achat d’un logiciel, permettant de créer un logo en quelques minutes. Certains d’entre eux n’ont besoin de connaître que le nom de votre entreprise, vos préférences en termes d’icône ou de police, ainsi que les couleurs de votre choix pour vous proposer un logo. D’autres mettent de nombreux outils de design à votre disposition afin que vous réalisiez votre logo vous-même.

Les avantages et les inconvénients des générateurs de logo

logo maker canvas
Page de création d’un générateur de logo

Avantages :

  • Ces sites proposent les solutions les moins chères du marché pour créer un logo. L’utilisation est généralement gratuite, mais requiert de s’acquitter d’une compensation (généralement entre 5-50€) pour télécharger son logo et s’en servir 
  • Ils sont disponibles 24h/24. Vous pouvez donc obtenir un logo au moment exact où vous en avez besoin 
  • C’est rapide ! En quelques heures seulement (ou moins, selon votre degré de perfectionnisme), vous aurez un logo tout neuf 
  • Ces sites sont de plus en plus performants et faciles à utiliser

Inconvénients :

  • Les logos obtenus sont généralement génériques
  • Il faut posséder une certaine sensibilité artistique pour différencier les bons des mauvais logos
  • Beaucoup d’entreprises utilisent ces sites, y compris vos concurrents. Cela signifie qu’il existe potentiellement d’autres entreprises qui possèdent déjà un logo très similaire au vôtre
  • Certains générateurs de logo vous donneront une image de votre logo, mais pas de fichiers vectoriels. Cela vous empêchera d’utiliser votre design comme bon vous semble.

En fin de compte, les générateurs de logo sont un moyen efficace de se procurer un logo basique. Les résultats ne seront pas de la même qualité qu’un logo réalisé par un graphiste professionnel, mais le temps et l’argent sont parfois les deux critères les plus importants. Cela dit, voici quelques conseils pour vous aider à obtenir des résultats optimums sur l’un de ces sites.

Préparation : astuces pour tirer les meilleurs avantages d’un générateur de logo

Avant de vous lancer tête baissée, il est important d’être au clair sur certains points, de façon à obtenir les meilleurs résultats possible.

kangaroo mascot
Assurez-vous d’avoir les bons outils. Mascotte kangourou personnalisée réalisée par Hazel Anne dans le cadre d’un concours de design graphique

Donnez un nom à votre entreprise

If you haven’t done so yet, a must-do step before creating your logo is naming your company. Not only will the name be an important driver for your logo choice, but also it will probably be featured in the logo design itself.

For instance, I named my recruiting analytics startup day100, because we help employers to get the long-term, “day 100” understanding of their job candidates, instead of the incomplete “day 1” view that they can get from resumes or interviews.

Consider your vision & mission

Secondly, take a moment to consider your company’s mission, vision and identity: who are you as a company, who do you serve, and what do you stand for? It helps to personify your company: are you exclusive or friendly, expensive or affordable, serious or fun?

Decide on the main elements of your visual identity

Once you have some thoughts on paper, consider how this personality would translate into visual elements, like color, shape, and logo type.

Taking again my company as an example, we settled on a bright orange as our main color. This emphasizes the approachable and human part of our product, as opposed to the more serious blue color that most companies in the HR technology space use.

We picked a triangle as be our icon shape, both for its simplicity and for its meaning. To us, a triangle represents the three parties that our platform brings together in the hiring process: employers, candidates, and the candidates’ connections. In my experiments below, I mostly use the triangle shape, but sometimes experiment with other, more complex shapes if I think they tell a good story.

Finally, we decided on combination logo—using both an icon and the company name in the logo—since this is a new venture and we want to build name recognition.

At day100 we worked with a team of freelance graphic designers to come up with the look-and-feel of our brand and web platform, including the company logo. Granted: the wide scope coupled with the limited budget made it so that we had to settle with one of the first iterations of the logo, instead of tweaking it enough to come up with a truly differentiated logo.

This is the logo that we came up with and still use to date:

day100 logo

There’s definitely room for improvement here, so I went ahead and tried 13 logo makers. Below, you will find an explanation of how each works and my own experience of redesigning the day100 logo, so you can have a good idea of what you’ll be getting out of each logo app.

Logo makers, compared

To give some order to the madness, I’ve rated the tools according to the following criteria:

  • Ease of use: measures how user-friendly and quick to create a logo the tool is, from Easy to Complex (90% fall in the Easy or Medium categories).
  • Customizability: measures how much you can customize the logo suggestions, e.g. by color, layout, size etc, from Low to High.
  • Cost: this measures how much it costs to download and use the logo you created, from 0 when it’s completely free to three-dollar signs as the most expensive option. $$$
  • End result: measures how much I love the logo I got—within the constraints of using a logo-maker—from 1 star to 4 stars. ★★★★

Here’s a quick summary of the results. Scroll down to learn more about why I gave each of these logo creators the ratings I did. (And to see examples of the logos I made with them!)

Voici les 13 meilleurs générateurs de logo de 2019

Ease of use

Customizability

Cost

End result

1. TailorBrands

Medium

Medium

$$$

★★★½

 2. Logo Makr

Difficult

High

$

★★★½

3. Looka

Easy

Medium

$$

★★★

4. Brandmark

Easy

Low

$$

★★★

5. Designhill

Easy

Low

$$

★★★

6. Namecheap

Easy

Medium

Free

★★½

7. Ucraft

Easy

Medium

$

★★½

8. Logaster

Easy

Medium

$$

★★

9. Canva

Easy

Low

Free

★★

10. hatchful

Easy

Medium

Free

★★

11. Placeit

Easy

Medium

$$

★½

12. Free logo design

Easy

Medium

$$

★½

13. Graphicsprings

Easy

Medium

$$$

Les meilleurs générateurs de logo

1. TailorBrands

How it works

tailor brands describe your business
Tailor brands gathers information about your business to help customize your logo solutions.

Enter your company name, choose your industry, describe your business in an open-ended text box, and decide whether you want an icon-based, text-based, or initials-based logo. Next, the app will gauge your type preferences by having you pick your favorites from a series of sample fonts. Ta-dah! A number of logos will be automatically generated for you. After you pick one, you can edit the font and colors, change the icon, or purchase right away.

tailor brands app
Seeing multiple logo options in various « in situ » images really helps you picture what you’re getting.

Quality

TailorBrands day100 logo
TailorBrands day100 logo

Though it takes some digging, there are some really good icons among the mostly basic selections, and the curated fonts and colors pair nicely with them. The fun part about using this app is that when you edit the color or font of the logo, each choice comes with a helpful explanation, e.g. “Your logo has a beautiful balance between class and elegance. We added the perfect orange hues which infuse excitement and vibrancy into the brand.”

Cost

  • $3.99/month for JPG and PNG files
  • $9.99/month for EPS vector files

Ratings

  1. Ease of use: Medium
  2. Customizability: Medium
  3. Price: $$$
  4. End result:★★★½

3. Logo Makr

How it works

Logo Makr opens with an optional pop-up video explaining its interface. After that, you are dropped straight onto a blank design canvas to get to work.

Logo Makr is set up to be mostly DIY. You can choose from a robust library of premade icons, or you can also build your own original logo simply using the shape, font, and color tools like any other graphics editor. While this might seem intimidating for newcomers to design, the tools are few enough that, with a little patience, the learning curve is not at all steep. And even if you do skip the tutorial video, there are tool tips to guide you through the interface.

Quality

Given Logo Makr’s focus on customizability, the quality of the logo is dependent on you. So if you struggle with designing anything, this logo maker may not be for you. That said, the potential for quality is high, especially for the price. Out of any of the logo makers that I tested, the graphics library here was the most extensive, and I spent the most amount of time on this logo purely because there were so many quality options to try out.

A screenshot of the Logo Makr interface
One of the logos I made using Logo Makr’s templates

Cost

  • Free for a low resolution file
  • $19 for full range of files (including PDF and SVG vector) and full license

Ratings

  1. Ease of use: Requires some learning
  2. Customizability: High
  3. Price: $
  4. End result:★★★½

3. Looka

How it works

Looka uses AI to help understand your business before generating logos for you. From the 20+ logo examples displayed, you’re asked to pick the 5 that you like best. Then you can pick a color palette, and include any special symbols (like a triangle), and that’s it! The app will work its magic and show you some logo ideas, which you can then customize further with different fonts, colors and layouts.

Quality

The results I received from Looka were modern and professional-looking. Considering that AI is the app’s main driver, I was expecting results that were a little smarter, a little more tailored to me—despite it being a logo generator. But Looka’s concept is cool and the quality was generally better than other logo makers I tested.

Sample logos created by Looka
Looka’s logo results, based on icons and colors that I chose

Cost

  • $20 for a low resolution PNG
  • $65 for a full range of design files

Ratings

  1. Ease of use: Easy
  2. Customizability: Medium
  3. Price: $$
  4. End result:★★★

4. Brandmark

How it works

Type in some keywords that you associate with your brand, choose from four basic color moods, and then browse the carousel of auto generated logos.

Quality

Despite the simple process, the results turned out much better than I expected. The product generates logos purely based on the keywords you’ve selected, which made it feel less like I was making all the design choices and a machine was just randomizing them (see Free Logo Design).

There were a couple strange icon and font pairings, but for the most part you could hardly tell the designs were put together by an algorithm. The only downside is that you cannot customize the logo without purchasing it, so what you see is pretty much what you get.

The Brandmark logo maker process
A few of the samples provided by Brandmark

Cost

  • $25 for a PNG
  • $65 for print and web files, customization tools, and a branding package (business card, letterhead, social media designs)

Ratings

  1. Ease of use: Easy
  2. Customizability: None without purchase
  3. Price: $$
  4. End result:★★★

5. Designhill

How it works

You start by picking 5 sample logos that you like, selecting colors, and choosing your industry. You then select up to five icons to accompany the logo. Before you’re able to see the results, you are prompted to create an account. Once you do, choose your favorite logo and purchase.

Quality

Designhill’s logo maker process
The typefaces and color schemes made the most out of the icons provided

Initially, the sampling of graphics provided by the platform had me worried—they were basic icons. But Designhill does a pretty good job pairing them with creative typography and appealing color schemes. In the end, I was surprised by how many of the logos were able to make the simple icons work for them, especially given they were the exact same icons used by other logo makers.

Logo design mockups created with Designhill
The final logo I chose with Designhill

Cost

  • $20 for low res PNG file
  • $65 for a full suite of professional logo files, including vector EPS and SVG, b/w versions, and color and font information.
  • $150 buys you a designer for further customizability

Ratings

  1. Ease of use: Easy
  2. Customizability: None without purchase
  3. Price: $$
  4. End result:★★★

Decent logo makers

6. Namecheap

How it works

Enter your name and industry, choose some general font styles that you like, pick three icons, and the app does the rest. Once you’ve chosen your logo, you can edit and download your design files—all without even making an account, let alone paying anything.

Namecheap’s logo maker process
Some of the icons provided by Namecheap

Quality

Although there was nothing special about the icons or the typefaces, somehow the app managed to pair them into a pleasing composition with little input from me. The final logos were presented with some trendy gradients, and I suspected this might be creating the illusion of quality. So I opted for a logo with flat colors and found that it was still a cut above other logo generators reviewed on the list, in terms of typography, color scheme, and especially price.

Sample logos created by Namecheap
The logos paired sleek typefaces and colors with the icons I chose

Cost

  • Free (includes PNG and SVG files)

Ratings

    1. Ease of use: Easy
    2. Customizability: Medium
    3. Price: Free
    4. End result:★★½

7. Ucraft

How it works

Ucraft presents you with a blank canvas where you can drag and drop icons, text and shapes to create your custom logo. You’re able to search for specific icons, and there are lots of simple options to choose from. If you get lost, a friendly chatbot is on hand for assistance.

Quality

Because ucraft’s concept is based around an open canvas, it helps users achieve quality results by giving them as many options as possible. It also means that the quality of the logo is dependent on your own skill. In addition to boasting more than 1 million icons, the app provides a full color spectrum tool, and it integrates with Google Fonts to give you a wide selection of typefaces. Some might find all these options overwhelming, but if you have the time and keen design eye, you can come up with something great.

A screenshot of Ucraft’s logo maker canvas
My final logo with Ucraft

Cost

  • Free for low resolution PNG
  • $7 for an SVG vector file

Ratings

  1. Ease of use: Easy
  2. Customizability: High
  3. Price: $
  4. End result:★★½

8. Logaster

How it works

Just enter your company name and industry to get started. Choosing colors is the most onerous part of the process (you have to uncheck every single color you don’t want), but otherwise, it’s a simple as that.

Sample logos made with Logaster
Logaster’s logo maker process is simple and easy (see the fields at the top of the screen

Quality

Logaster specializes in corporate logos, which made it seem like the perfect fit for me. Because there is little inquiry to the business, the logos are largely generic. But quality-wise, they do lean more toward clean & minimalist generic than overused & tired generic. They also provide the logo in various layouts to prepare it for use on branding materials like business cards, making the flashy mockups displayed alongside the logo samples more than purchase-bait.

Sample logos made with Logaster
Some of the logos offered by Logaster, paired with branding mockups

Cost

  • $19.99 for a basic raster file
  • $49.99 for full range of files and layout variations
  • $64.99 for a more robust branding kit

Ratings

  1. Ease of use: Easy
  2. Customizability: Medium
  3. Price: $$
  4. End result:★★½

9. Canva

How it works

Sign up (yep, required step), and then you can either browse for template logos based on your industry or use their canvas interface to drag and drop elements—including icons, gradients, shapes, lines and background details.

canva logo maker
Everything in Canva is done in squares!

Quality

Canva day100 logo
Canva day100 logo

Canva is much more than a logo maker, and this is reflected in the number of unnecessary elements in their toolbar. While the photos provided can be used as a presentational tool (sharing the finished logo on social media with a mood image in the background, for instance), this is not explained to users who might not know better than to keep photography out of their final logo design.

You can get a good logo design out of Canva, but the graphics do lean toward cartoonish and hipster—not a fit for every business. Even the categories mostly include items like Band, Restaurants, Cafe, Fashion, Beauty, and fewer professional industries. If your business fits into those buckets, this is a great pick!

Note that vector files are not supported, though a PDF is provided for printing.

Cost

  • Free to download png file
  • Some icons and templates are priced at varying scales depending on your subscription

Ratings

  1. Ease of use: Easy
  2. Customizability: Low
  3. Price: Free (premium images cost extra)
  4. End result:★★

10. hatchful

How it works

Shopify’s hatchful is a logo maker optimized especially for mobile use (though it still works great on desktop). While other logo makers start with your company name, hatchful is more interested in your brand (with questions about your industry space, values and visual style). Finally, you enter your name and view your logo options.

Quality

This tool is very easy to use and creates modern-looking logo designs with a minimalist touch. Because there were no specific questions relating to the exact nature of the business, the relevancy of the icons can be mixed. You can customize fonts and colors for a better fit, and when you’re finished the logo is free to download and use.

hatchful would be a good logo maker option, but it does not provide vector files at all. That means that logo files are not scalable or printable, and this is a serious detriment given the wealth of other options listed above. The png file I received measured 1200×1200 pixels, which is too small to work for a business in the long term.

However, if all you need right now is a small logo for your website’s header, hatchful can be a good-looking, free interim solution until you’re ready to get an actual vector logo.

Sample of logos provided by hatchful
Some of the logos offered by hatchful

Cost

  • Free (PNG files only)

Ratings

  1. Ease of use: Easy
  2. Customizability: Medium
  3. Price: Free
  4. End result:★★

Logo makers to avoid

11. Placeit

How it works

Placeit is owned by Envato, and it offers design assets that encompass logo templates, mockups and even video.

A screenshot of Placeit’s logo maker process
The sample logos provided by Placeit

The logo maker process has you enter your company name and industry, and you are immediately presented with sample designs. You can either select one of these or choose your own colors and icons. When you’re all finished, PlaceIt offers PDF and PNG format, making their logos usable on both web and print.

Quality

The mockup side of their business seems to be their main focus (the name “Placeit” refers to placing designs on mockups), and this was reflected in the quality of logos. Because they only ask for a name and an industry, little conceptual thought goes into the logos. Many of the graphics chosen had nothing to do with my business (including pizzas, a gingerbread man, and even calendars or clocks probably taken from the “day” part of the name).

A screenshot of Placeit’s logo customization canvas
The customization tools offered by Placeit

Cost

  • $39.95 for single logo
  • $14.95/mo or $99.95/yr subscription for access to all other design assets + half off logos

Ratings

  1. Ease of use: Easy
  2. Customizability: Medium
  3. Price: $$
  4. End result:★½

12. Free Logo Design

How it works

Once you’ve entered your company name, you are given the option of either having your logo designed by AI or designing it yourself. I tested both options.

Free Logo Design’s logo templates
Logo templates offered in the DIY option

The DIY option has you choose a logo template that you like, and takes you to a canvas where you can change the font and color and add icons and shapes.

Free Logo Design’s AI process
The AI logo maker process

The AI asks for your industry and then generates a series of keywords, asking you to select up to five that you associate with your business (much like a mind map). You then choose from a list of icons, color schemes, and typefaces.

Quality

The AI process was much more promising than the results. Because the product is sold as being run by a computer, I was expecting the app to take information about my preferences and generate something on its own. Instead, it seemed to just mix and match the chosen colors, type styles, and graphics that I chose, which I could have done myself. As a result, the logos were some of the worst that I’ve seen.

I had better luck with the DIY option—so much better that you’d never guess they came from the same site.

Sample of logos made with AI
My AI results
A sample logo made in Free Logo Design’s canvas
My DIY results

Cost

  • Free for low res PNG file
  • $59 for high res PNG, PDF, JPG, and SVG

Ratings

    1. Ease of use: Easy
    2. Customizability:
      1. Basic for the AI option. Choose from five font styles and very few colors.
      2. Medium for the DIY option.
    3. Price: $$
    4. End result:★½

13. Graphicsprings

How it works

Graphicsprings is a bit of a hybrid: you start off in a blank design canvas, but you are guided through each step of entering your name and choosing design elements the same way you would in an automated logo generator.

logo maker canvas
The GraphicSprings canvas

Quality

day100 GraphicSprings logo
My GraphicSprings day100 logo

While the graphicsprings is one of the few logo makers that offers multicolored icons to accompany your logo, they were some of the most generic and clip-arty designs that I came across. On the bright side, canvas does provide finer control than most others (stroke, shadow, glow effects along with the ability to color separate parts of the image) to support users making their own graphics.

Cost

      • $19.99 for a JPG file
      • $39.99 for PNG and PDF
      • $99.99 for SVG

Ratings

      1. Ease of use: Easy
      2. Customizability: Medium
      3. Price: $$$
      4. End result:★

Un générateur de logo est-il le bon choix pour vous ?

By now, you should hopefully have better expectations of the quality, cost and process of using an online logo maker. For the budget-conscious bootstrappers, this may be a good starting point to create your first logo—so go ahead and play with your favorites from the list! (Don’t forget that when you’re ready to upgrade, you can launch a 99designs contest to get your logo to the next level.)

For other entrepreneurs, online logo makers may not cut it, as the limitations in quality and differentiation are visible. In that case, don’t forget that you have other budget-friendly options, such as working with a freelancer or launching a 99designs contest.

Good luck!

Vous préférez opter pour un logo réalisé par un professionnel ?
Un concours de design graphique va vous apporter des dizaines d'options parmi lesquelles choisir.

Cet article a été écrit et publié pour la première fois en 2017. Il a été mis à jour avec de nouvelles informations et de nouveaux exemples.