We want images designed specifically for Facebook newsfeed ads. We don't have the lead gen page setup yet, but the conversion flow will be:
1. click ad
2. land on lead gen page.
3. fill out information or bounce
Please include text overlay on some images, but text cannot comprise more than 20% of the image, per FB's policy. You can test the image here: https://www.facebook.com/ads/tools/text_overlay
Images should be of real people with natural color tones. Do not want florescent images with x-rays. Images should show people and clearly visualize their pain.
Single scenario with text overlay
collage of two different people/scenarios in per image
Use your creative judgement to design what you think will look best and get people in pain to click the ad.
Text overlay treatments:
*Do not add a question mark (i.e. Chronic Pain?), as that is not allowed per clinical trial policy.
Not to include:
People wincing. Do not want negative emotions expressed in image. Just want to clearly show signs of pain
No gore or blood
No x-ray/bionic illustrations, i.e.: http://www.gettyimages.com/detail/i…/143174625
Here are a few examples for direction: